Industry Insights
Field notes and practical guides from the tickts desk, filed under industry insights.
Industry Insights
271 guidesHow Streaming Royalties Compare to Live Performance Income
A comparison of what musicians earn from streaming platforms versus live performances in the UK…
How Volunteer Programmes Make Events More Accessible
Volunteer programmes do more than provide free labour. When designed well, they actively widen access to events for people who might otherwise be excluded.
Guide to Digital Accessibility for Event Websites
Making your event website accessible to people with disabilities is both a legal requirement and good business practice.
How to Measure the Impact of Sponsorship at Events
Sponsors want proof that their investment delivers results. This guide explains how to measure sponsorship impact using data, surveys…
Will AI Replace Event Organisers?
AI is transforming many industries. We examine whether event organising could be automated -- and what will always require a human touch.
The Role of Event Photographers
How event photography works as a business, from pricing models and copyright considerations to the commercial value of professional event imagery.
How Remote Working Is Changing Midweek Event Attendance
The shift to hybrid and remote working is creating new opportunities for midweek events in the UK.
Guide to Attendee Demographic Analysis
Understanding who attends your events helps you make better decisions about programming, marketing, pricing, and partnerships.
How Virtual Reality Is Used in Event Marketing
Virtual reality is being used by event marketers to create immersive previews, generate social media buzz, and engage potential attendees before event day.
The Metaverse and Live Events: Reality Check
The metaverse was supposed to revolutionise live events. Several years on, the reality is more nuanced -- and more interesting -- than the hype…
The TikTok Effect on Event Discovery
TikTok has changed how people discover events, artists, and experiences. Here is what that means for the UK events industry.
Water Management at Outdoor Events
How to manage water supply, consumption, and wastewater at outdoor events, from festival sites to community fetes.
