Industry Insights
Field notes and practical guides from the tickts desk, filed under industry insights.
Industry Insights
271 guidesThe Impact of Social Media on Event Safety and Behaviour
Social media has changed how people behave at events, for better and for worse.
How Geofencing Is Used in Event Marketing
Geofencing uses GPS or wifi signals to trigger targeted messages when someone enters a defined area.
The Future of Crowd Management Technology
New technologies are transforming how crowds are monitored and managed at events. The implications for safety, experience, and privacy are significant.
Guide to Sentiment Analysis from Event Social Media
What are people really saying about your event online? Sentiment analysis helps you understand the emotional tone of social media conversations, reviews…
The Growth of Wellness Events
Wellness events have grown from a niche market to a mainstream segment of the UK events industry. What is driving this growth?
How Food Trucks and Street Food Vendors Operate
The business of running a food truck or street food operation in the UK events market…
How Coastal Towns Are Building Events Economies
From Margate to Whitby, UK coastal towns are increasingly turning to events as a way to regenerate local economies and extend the tourist season…
How Autonomous Vehicles Could Change Event Access
Self-driving vehicles could transform how people get to and from events. The implications for parking, congestion, and accessibility are significant.
How Grassroots Promoters Champion Underrepresented Artists
Grassroots promoters are the unsung heroes of the UK music scene, giving platforms to artists that the mainstream overlooks.
The Future of Event Transport: EVs and Beyond
How people get to events is changing. Electric vehicles, improved public transport, and new mobility services could reshape the journey to live events.
How Food and Drink Events Have Evolved
Food and drink events have gone from simple tastings to complex cultural experiences. How has this UK market segment evolved?
How to Use UTM Parameters for Event Marketing Campaigns
UTM parameters are simple tags you add to URLs that tell your analytics exactly where traffic comes from.
