Industry Insights
Field notes and practical guides from the tickts desk, filed under industry insights.
Industry Insights
271 guidesHow Events Celebrate and Preserve Local Heritage
From morris dancing to mining galas, events across the UK keep local traditions alive and connect communities to their history.
Blockchain and NFT Tickets: Hype or Future
Blockchain ticketing and NFT tickets generated huge buzz. But has the technology delivered on its promises for the events industry?
How Venue Hire Pricing Works
The mechanics of venue hire pricing in the UK, from day rates and minimum spends to seasonal variations and the factors that determine what…
The Future of Event Merchandise
Event merchandise is evolving beyond the traditional tour t-shirt. New technology and changing consumer habits could reshape what we buy and how we buy…
How to Use Data to Plan Your Next Event
Data from past events, market research, and audience insights should shape every aspect of your next event.
How Wearable Tech Will Enhance Events
From smart wristbands to augmented reality glasses, wearable technology could transform the event experience in ways both practical and magical.
How AI Is Changing Event Organisation
Artificial intelligence is beginning to transform how events are planned, marketed, and delivered. Here is where the impact is being felt.
The Role of Events in Urban Regeneration
How events and cultural programming drive urban regeneration in UK cities, transforming neglected areas into vibrant destinations.
The Business of Event Sponsorship
How event sponsorship works as a business, from valuing sponsorship inventory and structuring deals to measuring return on investment and building long-term partnerships.
Guide to Sustainable Technology Solutions for Events
Technology can help event organisers reduce their environmental impact, from energy management and waste tracking to digital alternatives that replace single-use materials.
Guide to Competitor Analysis in the Events Industry
Understanding what other events in your space are doing helps you differentiate, identify opportunities, and avoid mistakes.
The Shift Towards Cashless Events
Cashless payment is becoming the norm at UK events. We explore the benefits, challenges, and implications of the cashless shift.