Industry Insights
Field notes and practical guides from the tickts desk, filed under industry insights.
Industry Insights
271 guidesBelfast's Growing Live Events Industry
Belfast's live events industry has been transformed over the past two decades.
The Role of Brand Partnerships in Funding Events
How brand partnerships and sponsorship deals fund UK events, from grassroots festivals to major tours, including deal structures, what brands want…
How to Calculate Customer Lifetime Value for Events
Customer lifetime value tells you how much a ticket buyer is worth over the entire time they attend your events.
How Crowd Monitoring Technology Works
Crowd monitoring technology helps event organisers track density, flow, and movement patterns in real time.
How Robotics Might Change Event Operations
From automated bar service to robotic cleaning, robotics could transform the operational side of events. We explore the possibilities and the limits.
The Growing Demand for Unique Experiences
UK consumers are increasingly seeking out distinctive, memorable experiences over conventional entertainment. What is driving this trend?
The Temporary Staffing Industry for Events
How the temporary staffing sector serves the UK events industry, from recruitment and deployment to the employment models and regulatory requirements that govern event…
The Debate Over Artist Boycotts and Political Events
From geopolitics to domestic controversies, artist boycotts and political pressures on events are increasingly common.
The Future of Event Transport and Sustainability
Attendee travel is the biggest source of emissions for most UK events.
Guide to Using CRM Data for Event Marketing
Your CRM holds valuable data about past attendees, prospects, and contacts. Learn how to use this data to personalise marketing, improve targeting…
Millennial vs Gen Z: How Event Preferences Differ
Millennials and Gen Z are both key demographics for events, but their preferences, habits, and expectations differ in important ways.
How Sound and Lighting Companies Operate
The business of providing professional sound and lighting for live events, from equipment investment and pricing to the technical expertise that makes events work.
