Industry Insights
Field notes and practical guides from the tickts desk, filed under industry insights.
Industry Insights
271 guidesThe Relationship Between Vinyl Sales and Gig Attendance
Vinyl is booming and so are live gigs. Is there a connection between the resurgence of physical music and the appetite for live experiences?
How Event Technology Companies Make Money
The business models behind event tech companies, from ticketing platforms and registration systems to event apps, cashless payments, and data analytics tools.
How Family-Friendly Programming Is Changing Festival Culture
Festivals that once catered exclusively to adults are investing heavily in family programming.
How to Track and Improve Email Open Rates for Events
Email remains one of the most effective channels for event promotion, but only if people actually open your messages.
Nottingham's Live Music and Comedy Scene
Nottingham has built a remarkably strong live music and comedy scene for a city of its size, with venues, promoters…
The Economics of Free-to-Attend Events
How free-to-attend events sustain themselves financially, from public funding and sponsorship to concession income and the commercial logic behind offering free entry.
How Fan Data Will Shape Future Event Experiences
Data about attendee preferences and behaviour is transforming how events are planned and personalised.
How Digital Queue Management Works at Events
Digital queue management systems are replacing physical queues at events with virtual waiting, timed entry slots, and real-time notifications.
How Streaming Affects Live Music Attendance
Does streaming help or hurt live music? The relationship between digital listening habits and gig attendance is more complex than you might think.
Independent vs Corporate: The Battle for Live Events
The tension between independent and corporate operators shapes the UK events landscape.
Guide to Understanding Event Conversion Funnels
From first hearing about your event to buying a ticket, attendees pass through several stages.
Sustainable Merchandise at Events
How event organisers and artists can make merchandise more sustainable, from organic materials and ethical manufacturing to reducing overproduction.
