Industry Insights
Field notes and practical guides from the tickts desk, filed under industry insights.
Industry Insights
271 guidesHow PR Agencies Support Events
The role of PR agencies in the events industry, how they charge for their services…
How Events Are Adapting for Neurodivergent Attendees
From quiet hours to sensory guides, UK events are beginning to accommodate neurodivergent attendees.
How Sheffield's Music Heritage Shapes Today's Scene
Sheffield's contribution to British music, from the birth of electronic pop to Arctic Monkeys, is extraordinary.
How to Use Heatmaps to Improve Your Event Website
Heatmaps show you exactly how visitors interact with your event website: where they click, how far they scroll, and what catches their attention.
How Social Media Drives Ticket Sales
Social media has become the primary marketing channel for many event organisers. Here is how it drives ticket sales and what works best.
The Business of Event Insurance
How event insurance works in the UK, what it covers, how premiums are calculated…
How Corporate Hospitality Drives Event Revenue
An exploration of how corporate hospitality packages contribute to event revenue in the UK, covering pricing, client motivations…
The Role of Community Events in Social Cohesion
Community events do more than entertain. They build trust, bridge divides, and strengthen the social fabric of neighbourhoods.
The Role of Drones in Event Production
Drones are being used in event production for aerial photography, light shows, site surveys, and live streaming.
Guide to A/B Testing Event Listings and Marketing
A/B testing lets you make marketing decisions based on evidence rather than instinct.
How to Offset Your Event Carbon Footprint
A practical guide to carbon offsetting for event organisers, covering how to measure emissions, choose credible offset projects, and avoid greenwashing.
How Streaming Services Might Enter Live Events
Spotify, Netflix, and other streaming giants have the audience data and reach to disrupt live events. Could they become the new promoters?
