The Dispatch
Guides, field notes and unfiltered opinions for the people who put on live events, and the fans who turn up.
All guides
1,023 guidesHow to Price Free Events with Paid Upgrades
A practical guide to running free events that generate revenue through paid upgrades, premium add-ons, and upselling strategies.
Guide to Getting Compensation for Event Problems
When things go wrong at an event, you may be entitled to more than just a refund.
How to Set Up Ticket Alerts for Your Favourite Artists
Never miss a ticket on-sale again. Learn how to set up alerts and notifications across major ticketing platforms so you are first in line.
How to Manage Parking at Event Venues
A practical guide to managing parking at event venues, covering layout planning, traffic flow, staffing, accessible parking, and working with landowners.
The Rise of Micro Events and Intimate Experiences
Smaller, more personal events are gaining ground across the UK. We explore why micro events might represent the future of live experiences.
How Birmingham's Events Scene Is Growing
Birmingham's events scene is experiencing a period of genuine growth and ambition.
How to Report a Ticket Scam to Action Fraud
If you have been scammed buying event tickets, reporting it to Action Fraud is an important step.
Building Repeat Attendees for Your Events
How to turn first-time attendees into regular fans.
The Business of Event Production
How event production companies work, what they charge, and the commercial realities of delivering sound, lighting, staging, and technical infrastructure for live events.
Guide to Paying Artists and Performers
A practical guide covering how to pay artists and performers for events, including fee structures, contracts, tax considerations, and payment timing.
Guide to Organising School Events and Fairs
How to plan and run successful school events and fairs, from PTA fundraising nights to summer fetes, with advice on budgeting, safeguarding, volunteers…
How to Create an Event Ambassador Programme
Learn how to set up an ambassador programme that turns your biggest fans into ticket-selling advocates. Covers recruitment, incentives, management, and tracking.
