Ticketing Guides
Field notes and practical guides from the tickts desk, filed under ticketing guides.
Ticketing Guides
30 guidesMaking Your Events Accessible to Everyone
What a disabled fan needs to know before buying, how to price companion tickets, what a ticketing page should do without being asked…
Creating a Fair Refund Policy for Events
How to create a refund policy that is fair to fans and protects your event.
Promo Codes and Discounts: Best Practices
Percentage, fixed and guest-list codes, the limits that make them safe, the shapes that work, and the two mistakes that cost organisers money.
How to Use Waitlists to Capture Demand
Turn a sold-out date into a queue you control: a waitlist that emails, Call Dibs that buys automatically…
Managing Multi-Date Events and Recurring Fixtures
One event, many dates: what each date carries, how a run looks to a buyer…
Email Marketing for Event Ticket Sales
What you can send from tickts on each plan, who UK law lets you email, what a ticket email looks like…