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The tickts journalZero-fee ticketing

Ticketing Guides

Field notes and practical guides from the tickts desk, filed under ticketing guides.

Ticketing Guides

30 guides
Ticketing Guides4 min read

Making Your Events Accessible to Everyone

What a disabled fan needs to know before buying, how to price companion tickets, what a ticketing page should do without being asked…

1 Oct 2025 Read →
Ticketing Guides3 min read

Creating a Fair Refund Policy for Events

How to create a refund policy that is fair to fans and protects your event.

15 Sep 2025 Read →
Ticketing Guides5 min read

Promo Codes and Discounts: Best Practices

Percentage, fixed and guest-list codes, the limits that make them safe, the shapes that work, and the two mistakes that cost organisers money.

20 Aug 2025 Read →
Ticketing Guides5 min read

How to Use Waitlists to Capture Demand

Turn a sold-out date into a queue you control: a waitlist that emails, Call Dibs that buys automatically…

5 Aug 2025 Read →
Ticketing Guides5 min read

Managing Multi-Date Events and Recurring Fixtures

One event, many dates: what each date carries, how a run looks to a buyer…

20 Jul 2025 Read →
Ticketing Guides5 min read

Email Marketing for Event Ticket Sales

What you can send from tickts on each plan, who UK law lets you email, what a ticket email looks like…

1 Jul 2025 Read →