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Ticketing Guides

Managing Multi-Date Events and Recurring Fixtures

How to set up and manage events that run across multiple dates.

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TICKETING GUIDES · No. 445

Managing Multi-Date Events and Recurring Fixtures

3 min read

What Are Multi-Date Events?

Many events do not happen just once. Sports clubs have fixtures throughout the season, comedy clubs run weekly shows, and music venues have residencies. Managing multiple dates for the same event requires a ticketing system that understands sub-events — individual dates that sit under a single parent event.

Tickts handles this natively. When you create an event, you can add multiple sub-events, each with its own date, time, venue, capacity, and ticket types. Fans see all available dates on one page and choose the one that suits them.

Benefits of Sub-Event Ticketing

  • One event page, multiple dates — no need to create separate events for each fixture
  • Independent inventory — each date has its own capacity and sold count
  • Flexible pricing — charge different amounts for different dates
  • Unified analytics — see total sales across the entire series

Best Practices

When setting up multi-date events, give each sub-event a clear name that includes the date or opponent (for sports). This helps fans quickly identify which date they want. If you are selling season passes alongside individual match tickets, make sure the season pass covers all sub-events automatically.

Review your sales data after each date to spot trends. If certain dates consistently sell better, consider adjusting your marketing or pricing for quieter fixtures.

What Are Multi-Date Events?

Multi-date events are events that occur across multiple dates — a football season with 15 home matches, a theatre run with 10 performances, a weekly comedy night running for 3 months, or a concert series at a venue. Instead of creating separate event listings for each date, multi-date management lets you handle them all under one event.

Sub-Events on Tickts

Tickts uses sub-events to manage multi-date events. You create one parent event with the overall description and branding, then add sub-events for each individual date. Each sub-event has:

  • Its own date and time
  • Its own ticket types and quantities
  • Its own pricing (you can charge more for a derby match than a mid-table fixture)
  • Its own sales and attendance data

Fans see all available dates on a single event page and select the one they want. This is far better than creating 15 separate event listings that fragment your audience and make it harder for fans to find specific dates.

Season Passes Across Sub-Events

Season passes work seamlessly with sub-events. A fan buys a season pass on the parent event and receives a QR code that is valid across all sub-events. At each fixture, door staff scan the pass, and the system records attendance for that specific sub-event while keeping the pass valid for all remaining dates.

Managing Changes

Fixture changes are a reality in grassroots sport. You can add, reschedule, or cancel individual sub-events without affecting the rest of the season. If a match is postponed, update the sub-event date — existing ticket holders are notified and their tickets remain valid for the new date.

Frequently Asked Questions

Can I add sub-events after the season has started?

Yes. Add new sub-events at any time — for cup matches added to the calendar, rearranged fixtures, or bonus events. Season pass holders automatically have access to new sub-events.

What if I need different capacities for different dates?

Each sub-event has its own ticket quantities. You can set different capacities for different fixtures if needed — for example, a larger capacity for a derby match where you expect higher attendance.

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