Ticketing Guides
Field notes and practical guides from the tickts desk, filed under ticketing guides.
Ticketing Guides
30 guidesRefund Policies for Events: Best Practices
What the law settles, what a fair policy looks like for four kinds of event, how refunds move on tickts…
What Is Stripe Connect and Why Do Ticketing Platforms Use It?
Where a ticket payment lands first, who holds it while you wait, why that decides your cash flow, and what connecting Stripe actually involves.
The Complete Guide to Mobile Ticketing
What a mobile ticket is made of, how it gets into a phone wallet, what changes when you change the event…
GDPR for Event Organisers: What You Need to Know
Who is the controller, what a ticket sale actually collects and on what basis, why marketing is where organisers slip…
Different Types of Event Tickets Explained
General admission, seats, tiers, hidden tickets, day tickets and passes, season tickets, memberships and add-ons…
Social Media Tips for Promoting Event Tickets
What tickts does before you post, the three posts that sell tickets, where the link goes on each network…
Box Office Mode: Selling Tickets at the Door
Cash, card readers, comps and walk-ups who go straight in: how box office sales go into the same system as your online tickets.
Pre-Sale Strategies to Build Hype and Sell Fast
An on-sale time, a teaser page with a countdown, a list that fills itself, members' early access…
Designing Effective Event Pages That Convert
Top to bottom: the line under the title, the image that does three jobs, honest prices and availability…
Understanding Payment Processing for Events
One ticket payment followed from tap to bank: what each way of paying costs, why a passed-on fee is a penny more…
Ten Ways to Grow Your Event Ticket Sales
Ten things that sell more tickets, each a real tool on tickts rather than a slogan, in the order to try them…
Using Analytics to Grow Your Event Business
Every panel in the Analytics tab, what its number means and the decision it informs: the benchmark, the funnel as a diagnosis…
