An event page has one job: turn someone who was curious enough to click into someone who has a ticket. Everything on it either helps that or gets in the way. This guide goes through the page from the top down, says what each part is for, and covers the handful of settings on tickts that change how the page reads to a buyer.
The title and the line under it
The title is the name people will search for and say out loud. Put the recognisable thing first: the act, the show, the club, not "An evening of". Under it sits one line, up to 180 characters, written in Banner text on the event form. What you type is exactly what appears. Leave it blank and tickts uses the opening of your description, trimmed to fit, which works but stops where it stops. If the wording matters, write the line yourself: what it is, who it is for, why this one.
The image
Upload your poster or a strong photo. Any shape works: tickts builds the card for listings and the share preview for WhatsApp, Facebook and the rest from it, so one image does three jobs. A clear image with the title readable at thumbnail size beats a busy one. If you have no image, tickts generates a branded card from your event details so the page is never bare, but a real picture sells better than a generated one.
The price, honestly
The buy panel shows the price and the line "No booking fees, ever", because that is the receipt. Where a date offers more than one price, the panel says "From" the cheapest; where it offers one, it shows that price bare, so nobody meets a surprise. If you pass the card fee on, it is shown before the buyer pays. A page that tells the truth about money converts better than one that hides it until the last screen, and it earns the second sale.
Availability, without theatre
Switch on Show availability to buyers and the page shows an honest "Last few" or "Sold out" on the dates that genuinely are, and nothing on the ones that are not. You choose when "last few" appears, 10% left by default. It is off by default and never fakes urgency, which is the point: a buyer who has seen a fake countdown once never believes a real one.
The description
Write it for someone who has never heard of you, in the order they will ask: what happens, who is on, when the doors open, how long it runs, what is included, who it is for. Use the toolbar for bold, lists and links. Anything that answers a question people email you about belongs here. Anything that answers a question nobody asks does not.
The questions, answered before they are asked
Every tickts event page carries an FAQ built from your event's own details: doors, prices, refunds, accessibility, how tickets arrive. You can add your own questions and hide or reword any of the automatic ones. It is where "can I bring my child" and "is there parking" go, so they stop arriving in your inbox.
Access and venue
Mark the event wheelchair accessible if it is and write access notes; they appear on the page. The venue block shows the address, a map and directions, and any nearby places you have chosen to recommend. For an online event the map is replaced by "your joining link arrives by email".
Dark or light
Every event page can wear tickts' dark look, black and orange, or a warm light one, cream and ivory with the same orange, chosen per event in The basics. The whole buyer journey follows: page, picker, basket, payment and confirmation. Add ?theme=light or ?theme=dark to your page address to preview the other look without changing anything. Theatre, daytime and family events often read better in light; gigs and club nights in dark.
A video, if you have one
A teaser video URL from YouTube, Vimeo, TikTok, Instagram, Twitch or Facebook plays on the page. Thirty seconds of the last one beats a paragraph about how good it will be.
Things that hurt conversion
- Six ticket types where two would do. Every extra choice is a reason to think about it later.
- A description that starts with your organisation's history.
- A price that changes between the page and the checkout. On tickts it cannot, but on your poster it can; make them match.
- An image with tiny text. The card is a thumbnail on someone's phone.
- No access information. The person who needed it did not email; they did not come.
Send the link to a friend who knows nothing about the event and ask them one question: "How much and when?" If they cannot answer in five seconds from their phone, the page is not finished.
After the page: the share card and the poster
When the link is shared on WhatsApp, Messenger, Facebook, X, iMessage or LinkedIn, tickts builds a branded 1200 by 675 preview from your artwork so it unfurls as a proper card rather than a bare address. And every event has a printable A4 poster with a QR code straight to the page, downloadable from the event, for the café noticeboard and the bar. The page is the destination; these are the roads to it.
