"Ticket" covers a dozen different things: a seat, a day, a weekend, a whole season, a member's right to a discount, a free place with a real barcode. Each behaves differently at checkout and at the door, and picking the wrong shape is how organisers end up with a room of £10 concessions or a season ticket that admits on the wrong day. This guide goes through the kinds of ticket you can sell on tickts, what each is for, and where it lives in the dashboard.
General admission
The plain ticket: a type, a price, a capacity. Fans pick a type and a quantity, nobody is assigned a seat. Most events need nothing else. Give each type a name that says what the buyer gets, set a capacity, and add minimum and maximum quantities per order if a Family ticket should come in fours or VIP should be capped at two per buyer.
Reserved seating
Assign a seating layout to a date and the buyer picks a seat from an interactive plan, or presses Best Available and lets tickts find the best block together. The seat is printed on the ticket and the door list. Use it for theatre, dinners and anything where where you sit is part of what you bought.
Tiered prices on one ticket
Early Bird, Standard and Late are usually one ticket type with up to four pricing tiers, switching by date or by quantity sold, not three separate types. That keeps the capacity in one number and the page tidy. The tier switches on its own the moment the trigger is hit.
Hidden tickets
A hidden type never appears on the public page. It is unlocked by a promo code, which is how you run comps, staff tickets, a sponsor allocation or a member rate without advertising any of them. Create it from Promo Codes as a guest list and tickts adds the hidden type to the event for you, with a name, a price that can be £0, a number available and a per-person limit.
Free tickets
Price a type at £0. Free events do not need a Stripe or PayPal account, and the buyer still gets a real ticket with a QR code, which is what turns a free event from "we think about 80 came" into a number.
Day tickets and weekend passes
At a multi-day event, a day ticket belongs to one date and admits on that day and through the night until 6am, so a Friday ticket cannot come back on Saturday. A pass covers several days and admits once per day. On tickts a festival's pass is built as a season pass covering "All days", available in Festival mode on the Pro plan; the day tickets are ordinary ticket types on each date.
Season tickets
A season pass is one purchase that covers a set of fixtures or sessions: all home games, a whole course, every day of a festival. It admits once per fixture, cup ties can be included or excluded, and it can carry its own tiers such as Adult, Junior and Family. Club season tickets on tickts can also decline in price automatically as matches are played, so a fan buying at game eight pays less than one who bought before kick-off but always more per game, and no early buyer is ever worse off. Season passes are a Pro-plan feature in Club and Festival modes.
Memberships
A membership is not a ticket but it changes what tickets cost. It is a recurring subscription, monthly or annual, billed by Stripe into your own account, with a members' page, perks, an optional free trial and a member cap. Set a member discount on the plan and any logged-in member gets that percentage off automatically at checkout, no code needed. Supporters' clubs and fan clubs use it; it is available on Growth and above.
Add-ons: things that are not tickets
A programme, a drink token, a meal or a T-shirt is an add-on sold alongside the ticket, not a ticket type. Add-ons never eat into the capacity, they can carry their own stock, and merchandise can have sizes and colours. Keep them out of the ticket list and the room count stays honest.
Reservations
On a reserve-and-pay event the buyer takes a place online but pays you directly, by transfer or cash. The reservation holds the capacity for 48 hours and becomes a ticket when you mark it paid. It is the same ticket type underneath; only the payment path differs.
Which shape for which event
| Event | Ticket shape |
|---|---|
| Gig, comedy, talk | General admission with Early Bird and Standard tiers; a hidden guest list |
| Dinner, theatre | Reserved seating; add-ons for the meal or programme |
| Weekend festival | Day tickets per date plus a weekend pass; box office for walk-ups |
| Sports club | Match tickets per fixture, home and away allocations, a declining season ticket |
| Class or course | A session pass covering the run, or a ticket per session |
| Supporters' club | A membership with a discount on every ticket |
| Community event | Free tickets, so you get a count; reserve-and-pay if money changes hands on the day |
Would a buyer, reading only the names on the page, know which one to pick without emailing you? If not, it is a tier, an add-on or a hidden type, not a new kind of ticket.
