The Dispatch
Guides, field notes and unfiltered opinions for the people who put on live events, and the fans who turn up.
All guides
1,023 guidesThe Economics of Music Festivals
How music festivals balance massive production costs against ticket revenue, sponsorship, and on-site spending to turn a profit in an increasingly competitive market.
Guide to Instagram Reels for Event Promotion
A practical guide to using Instagram Reels to promote your events. Covers content ideas, posting strategy, trending audio…
How Gen Alpha Will Change the Events Industry
Born from 2010 onwards, Gen Alpha are the first truly digital-native generation. Their expectations could reshape every aspect of the live events experience.
Guide to Taking Children to Their First Concert
Everything parents need to know before taking a child to their first live concert…
Box Office Mode: Selling Tickets at the Door
Cash, card readers, comps and walk-ups who go straight in: how box office sales go into the same system as your online tickets.
How to Make Events More Sustainable
A practical guide to reducing the environmental impact of your events, from waste management and energy use to sustainable transport and catering.
How to Set Ticket Prices for a New Event
A practical guide to setting ticket prices for your first event, covering cost analysis, audience research, competitor benchmarking, and pricing psychology.
How to Plan Event Logistics from Start to Finish
A step-by-step guide to planning event logistics, covering timelines, supplier coordination, site planning, and the operational details that keep events running smoothly.
How to Create an Event Budget from Scratch
A step-by-step guide to building a realistic event budget, covering every cost category from venue hire to marketing spend, with a practical template approach.
How to Organise a Community Music Night
A practical guide to setting up a regular community music night, from finding a venue and booking acts to licensing, sound equipment…
How to Buy Tickets Online Safely: A Complete Guide
A step-by-step guide to buying event tickets online safely, covering how to spot legitimate sellers, protect your payment details, and know your consumer rights.
How to Get a Refund When an Event Is Cancelled
A step-by-step guide to getting your money back when a UK event is cancelled, covering your legal rights, timeframes…
