The Dispatch
Guides, field notes and unfiltered opinions for the people who put on live events, and the fans who turn up.
All guides
1,023 guidesSupporting Grassroots Sports as a Fan
How fans can make a difference to grassroots sport.
How to Brief and Train Event Staff
A guide to delivering effective staff briefings and training for events, from pre-event inductions to on-the-day briefings and role-specific preparation.
How to Run a Box Office on Event Day
A practical guide to running a box office on event day, covering setup, staffing, payment handling, will call, and managing walk-up sales efficiently.
Profit Margins in the Events Industry
An honest look at profit margins in the UK events industry, covering what affects profitability, how margins vary by event type…
How to Create a Balanced Event Lineup
A strong event lineup is more than just a list of names.
Online vs Door Sales: When to Use Both
A practical guide to choosing between online ticket sales, door sales, or a hybrid model, with advice on capacity planning, cash handling…
How to Document Your Festival Experience on Social Media
Festivals are made for sharing, but capturing the experience without missing it takes skill.
How to Use Social Media Analytics for Event Promotion
Social media platforms generate enormous amounts of data about your audience and content performance.
How to Prepare for a Day at the Races
Everything you need to know before attending a race day in the UK…
How to Find Events for Date Night
Move beyond dinner and a film. Here is how to find brilliant events for date night, from intimate gigs to interactive theatre and beyond.
How to Write a Risk Assessment for Your Event
A step-by-step guide to writing an effective event risk assessment, with practical examples and a clear framework that satisfies legal requirements.
QR Code Tickets: How They Work and Why They Are Better
What a QR ticket actually contains, what happens in the second after it is scanned…
