The Dispatch
Guides, field notes and unfiltered opinions for the people who put on live events, and the fans who turn up.
All guides
1,023 guidesGuide to Planning a Community Fireworks Display
How to organise a safe and spectacular community fireworks display, covering professional operators, insurance, safety distances, licensing, crowd management, and budgeting.
Guide to Word-of-Mouth Marketing for Events
How to harness word-of-mouth marketing to sell more event tickets. Covers creating shareable experiences, referral mechanics, and amplifying organic recommendations.
How to Explore a New City Through Its Events
Discover the best way to experience a new UK city by attending its events.
How to Use Payment Plans to Increase Ticket Sales
A practical guide to offering payment plans for event tickets, including how to structure instalments, manage risk, and boost sales for higher-priced events.
How Corporate Events Drive Business
The commercial rationale for corporate events, from lead generation and client retention to employee engagement…
How to Market Your Venue to Promoters and Booking Agents
Attracting quality promoters and booking agents is essential for filling your venue calendar.
Screenshot Tickets vs Dynamic QR Codes Explained
Some tickets work as screenshots, others do not. Here is how to tell the difference and why it matters for getting into your event.
Guide to Wifi and Connectivity at Large Events
Reliable connectivity at large events is essential for cashless payments, live streaming, social media, and operational communications.
How to Create Ticket Types and Pricing Tiers
How to decide your ticket types, set prices that move on their own, cap the room, and run a hidden guest list…
How to Buy Tickets from Official Resale Platforms
A practical guide to buying tickets through official resale platforms, covering how they work, what protections you get…
How to Sell Tickets for an Event: A Complete UK Guide
A complete, practical guide to selling tickets for any UK event: choosing where to sell, setting up your event page, pricing, promotion…
How to Promote Your Event on a Budget
Fill your event without spending on ads. This guide covers the free, high-impact ways to promote a UK event…
