The Dispatch
Guides, field notes and unfiltered opinions for the people who put on live events, and the fans who turn up.
All guides
1,023 guidesHow to Calculate Your Break-Even Ticket Price
A step-by-step guide to calculating the minimum ticket price you need to cover costs, with worked examples for different UK event types.
How to Use Payment Plans to Increase Ticket Sales
A practical guide to offering payment plans for event tickets, including how to structure instalments, manage risk, and boost sales for higher-priced events.
Guide to Pricing Charity and Fundraiser Events
How to set ticket prices for charity events and fundraisers that maximise donations while ensuring strong attendance and a great experience.
How to Price Multi-Day Event Passes
Strategies for pricing multi-day event passes, including day tickets versus full passes, weekend bundles, and pricing for festivals and conferences.
Guide to Family Ticket Pricing Strategies
How to design family ticket pricing that attracts families, simplifies the buying decision, and increases overall event attendance and revenue.
How Concession Pricing Works for Events
A practical guide to setting up concession pricing for events, covering who qualifies, how much to discount, and how to manage it effectively.
Guide to Pricing Drinks and Food at Events
How to set prices for food and drink at your events that maximise revenue, meet customer expectations, and avoid common pricing mistakes.
How to Set Merchandise Prices at Events
A guide to pricing event merchandise that sells, covering cost-based pricing, perceived value, display strategies, and common pitfalls to avoid.
Guide to Sponsorship Revenue for Event Organisers
How to attract sponsors, structure sponsorship packages, and price them effectively to generate significant revenue for your events.
How to Plan Event Logistics from Start to Finish
A step-by-step guide to planning event logistics, covering timelines, supplier coordination, site planning, and the operational details that keep events running smoothly.
Guide to Sound and Production for Small Events
A practical guide to sound and production for small events, covering PA systems, stage setup, technical riders…
How to Manage Event Queues and Entry Flow
Practical strategies for managing queues and entry flow at events, from queue design and scanning speed to VIP lanes, accessibility, and crowd psychology.
