The Dispatch
Guides, field notes and unfiltered opinions for the people who put on live events, and the fans who turn up.
All guides
1,023 guidesHow to Price Your Time as an Event Organiser
A guide to valuing and pricing your time as an event organiser, covering hourly rates, project pricing, scope creep, and how to stop undercharging.
Financial Reporting for Event Stakeholders
A guide to creating clear financial reports for event stakeholders, covering what to include, how to present it…
How to Set Ticket Prices for a New Event
A practical guide to setting ticket prices for your first event, covering cost analysis, audience research, competitor benchmarking, and pricing psychology.
Guide to Early Bird Ticket Pricing Strategies
How to use early bird pricing to drive early ticket sales, build momentum, and create urgency for your events.
How to Use Tiered Pricing for Events
Learn how to structure tiered ticket pricing to capture different audience segments, maximise revenue, and give attendees more choice.
Guide to Group Discount Strategies for Events
How to design group discount offers that boost ticket sales, increase attendance, and encourage word-of-mouth promotion for your events.
How to Create VIP Ticket Packages That Sell
Design VIP ticket packages that deliver real value, command premium prices, and actually sell out for your events.
Guide to Dynamic Pricing for Event Tickets
Understand how dynamic pricing works for events, when it makes sense to use it, and how to implement it without alienating your audience.
How to Price Free Events with Paid Upgrades
A practical guide to running free events that generate revenue through paid upgrades, premium add-ons, and upselling strategies.
Guide to Bundle Deals and Add-Ons for Events
How to increase revenue per ticket by offering bundle deals and add-ons that enhance the attendee experience at your events.
How to Use Last-Minute Pricing to Fill Seats
Strategies for using last-minute pricing to sell remaining tickets, fill your venue, and maximise revenue in the final days before your event.
Guide to Season Pass and Membership Pricing
How to design and price season passes and membership schemes that generate recurring revenue and build a loyal audience for your events.
