The Dispatch
Guides, field notes and unfiltered opinions for the people who put on live events, and the fans who turn up.
All guides
1,023 guidesGuide to Poster and Flyer Design for Events
How to design effective event posters and flyers that grab attention and drive ticket sales. Covers design principles, printing, distribution, and common mistakes.
How to Use WhatsApp Broadcast Lists for Events
Learn how to use WhatsApp broadcast lists to promote your events directly to interested audiences. Covers setup, messaging strategy, GDPR compliance, and best practices.
Guide to Cross-Promotion with Other Event Organisers
How to partner with other event organisers for mutual promotion. Covers finding partners, structuring deals, content swaps, and building long-term promotional networks.
How to Use Spotify Playlists to Promote Music Events
Learn how to create and promote Spotify playlists that build anticipation for your music events and drive ticket sales.
Guide to Remarketing and Retargeting for Events
How to use remarketing and retargeting ads to convert interested browsers into ticket buyers. Covers pixel setup, audience building, ad strategy, and budget allocation.
How to Grow an Events Newsletter from Zero
A step-by-step guide to building an events newsletter audience from scratch. Covers platform choice, lead magnets, signup forms, content strategy, and growth tactics.
Guide to Word-of-Mouth Marketing for Events
How to harness word-of-mouth marketing to sell more event tickets. Covers creating shareable experiences, referral mechanics, and amplifying organic recommendations.
How to Use Testimonials and Reviews to Sell Tickets
Learn how to collect, curate, and deploy testimonials and reviews to increase ticket sales. Covers collection methods, placement strategy, and using social proof effectively.
Guide to Launch Day Marketing Strategies
How to maximise ticket sales on your event launch day. Covers pre-launch preparation, real-time marketing tactics, social media strategy, and post-launch follow-up.
How to Create a Content Calendar for Event Promotion
A practical guide to building a content calendar that drives ticket sales. Covers planning timelines, content types, channel strategy, and maintaining consistency.
Guide to Photography and Video for Event Marketing
How to capture and use photography and video to promote your events. Covers planning, shooting, editing, and deploying visual content across marketing channels.
How to Use Local SEO to Attract Event Attendees
A practical guide to using local SEO to make your events discoverable by people searching in your area.
