The Dispatch
Guides, field notes and unfiltered opinions for the people who put on live events, and the fans who turn up.
All guides
1,023 guidesWill Subscription Models Work for Live Events?
Subscription models have transformed streaming, fitness, and dining. Could they work for live events in the UK?
How Fan Data Will Shape Future Event Experiences
Data about attendee preferences and behaviour is transforming how events are planned and personalised.
How Remote Working Is Changing Midweek Event Attendance
The shift to hybrid and remote working is creating new opportunities for midweek events in the UK.
The Future of Event Transport and Sustainability
Attendee travel is the biggest source of emissions for most UK events.
How AI-Generated Music Could Affect Live Events
AI tools can now generate music that sounds remarkably professional. Here is an honest assessment of how this technology might affect the live events…
How to Write an Event Listing That Converts
Learn how to craft event listings that turn browsers into ticket buyers. Covers headlines, descriptions, imagery, and the psychology behind high-converting event pages.
Guide to Instagram Reels for Event Promotion
A practical guide to using Instagram Reels to promote your events. Covers content ideas, posting strategy, trending audio…
How to Build a Pre-Launch Hype Campaign for Events
Learn how to build anticipation and drive ticket sales before your event goes on sale. Covers teaser campaigns, waitlists, countdowns, and early access strategies.
Guide to Influencer Partnerships for Events
A practical guide to working with influencers to promote your events. Covers finding the right partners, structuring deals, measuring results, and avoiding common pitfalls.
How to Use Facebook Groups to Promote Events
Learn how to use Facebook Groups to reach engaged local audiences and promote your events without being spammy. Covers strategy, content, and community building.
Guide to Local Press Coverage for Events
How to get your event featured in local newspapers, radio, and online publications. Covers writing press releases, building media contacts, and pitching stories.
How to Create an Event Ambassador Programme
Learn how to set up an ambassador programme that turns your biggest fans into ticket-selling advocates. Covers recruitment, incentives, management, and tracking.
