The Dispatch
Guides, field notes and unfiltered opinions for the people who put on live events, and the fans who turn up.
All guides
1,023 guidesHow to Use UTM Parameters for Event Marketing Campaigns
UTM parameters are simple tags you add to URLs that tell your analytics exactly where traffic comes from.
Guide to Sentiment Analysis from Event Social Media
What are people really saying about your event online? Sentiment analysis helps you understand the emotional tone of social media conversations, reviews…
How to Create a Post-Event Report for Stakeholders
A well-structured post-event report demonstrates your event's success, justifies investment, and sets the foundation for future planning.
Guide to Competitor Analysis in the Events Industry
Understanding what other events in your space are doing helps you differentiate, identify opportunities, and avoid mistakes.
How to Use Data to Plan Your Next Event
Data from past events, market research, and audience insights should shape every aspect of your next event.
Guide to Privacy-Compliant Data Collection at Events
Collecting attendee data is valuable, but it must be done lawfully. This guide covers UK GDPR requirements, practical consent mechanisms…
How Events Are Becoming More Culturally Inclusive
From programming to food to marketing, UK events are finding new ways to reflect the cultural diversity of their audiences.
The Impact of Anti-Harassment Policies at Events
Anti-harassment policies are now standard at many UK events, but do they actually work?
How Family-Friendly Programming Is Changing Festival Culture
Festivals that once catered exclusively to adults are investing heavily in family programming.
The Role of Community Events in Social Cohesion
Community events do more than entertain. They build trust, bridge divides, and strengthen the social fabric of neighbourhoods.
How Events Are Adapting for Neurodivergent Attendees
From quiet hours to sensory guides, UK events are beginning to accommodate neurodivergent attendees.
How Volunteer Programmes Make Events More Accessible
Volunteer programmes do more than provide free labour. When designed well, they actively widen access to events for people who might otherwise be excluded.
