The Dispatch
Guides, field notes and unfiltered opinions for the people who put on live events, and the fans who turn up.
All guides
1,023 guidesVenue Capacity Planning: A Practical Guide
A practical guide to planning venue capacity for events, covering fire regulations, standing vs seated layouts, production footprint, overselling risks, and on-the-day monitoring.
How to Choose the Right Event Venue
A practical guide to selecting the right venue for your event, covering capacity, location, facilities, budget…
Post-Event Follow-Up: Turn Attendees Into Regulars
Turn one-time attendees into regular fans. Thank-you emails, feedback surveys, early access offers, and community building strategies for event organisers.
Using QR Codes in Event Marketing
Use QR codes on posters, flyers, and at venues to sell more tickets. Design tips, tracking, placement advice, and linking to ticket pages.
How to Write an Event Listing That Sells
Write event listings that convert browsers into ticket buyers. Headline formulas, compelling descriptions, social proof, and SEO tips for event pages.
Event Photography and Content Creation Tips
Practical tips for capturing great event photos and video. Covers hiring photographers, shot lists, social media content, and managing photo consent.
How to Build an Event Mailing List From Scratch
Start from zero and build a mailing list of event fans. Practical opt-in strategies, signup forms, QR codes…
Email Marketing for Event Organisers
Build your event mailing list, write emails that sell tickets, and create automated sequences. GDPR-compliant strategies for UK event organisers.
Social Media Marketing for Events: Platform-by-Platform Guide
A platform-by-platform guide to promoting events on Instagram, TikTok, Facebook, X, and LinkedIn. Posting strategies, content ideas, and timing tips for event organisers.
Booking Fees Explained: Who Pays and Why
A transparent breakdown of booking fees in event ticketing, covering fee types, who absorbs them, fan impact, and fee-free alternatives.
How to Use Google Analytics to Track Event Page Performance
Google Analytics 4 gives event organisers powerful tools to understand how visitors interact with event pages.
Guide to Measuring Event Marketing ROI
Every pound spent on event marketing should contribute to ticket sales. This guide explains how to measure return on investment across all your marketing…
