The Dispatch
Guides, field notes and unfiltered opinions for the people who put on live events, and the fans who turn up.
All guides
1,023 guidesHow to Survey Attendees Effectively After an Event
Post-event surveys are one of the most valuable feedback tools available to organisers.
Guide to Benchmarking Ticket Sales Against Industry Averages
How do your ticket sales compare to other events in your sector?
How to Use Social Media Analytics for Event Promotion
Social media platforms generate enormous amounts of data about your audience and content performance.
Guide to Understanding Event Conversion Funnels
From first hearing about your event to buying a ticket, attendees pass through several stages.
How to Track and Improve Email Open Rates for Events
Email remains one of the most effective channels for event promotion, but only if people actually open your messages.
Guide to A/B Testing Event Listings and Marketing
A/B testing lets you make marketing decisions based on evidence rather than instinct.
How to Use Heatmaps to Improve Your Event Website
Heatmaps show you exactly how visitors interact with your event website: where they click, how far they scroll, and what catches their attention.
Guide to Attendee Demographic Analysis
Understanding who attends your events helps you make better decisions about programming, marketing, pricing, and partnerships.
How to Measure the Impact of Sponsorship at Events
Sponsors want proof that their investment delivers results. This guide explains how to measure sponsorship impact using data, surveys…
Guide to Using CRM Data for Event Marketing
Your CRM holds valuable data about past attendees, prospects, and contacts. Learn how to use this data to personalise marketing, improve targeting…
How to Calculate Customer Lifetime Value for Events
Customer lifetime value tells you how much a ticket buyer is worth over the entire time they attend your events.
Guide to Tracking Ticket Sales Velocity and Patterns
Understanding when and how quickly tickets sell reveals crucial information about your marketing effectiveness, pricing strategy, and audience behaviour.
