If you have ever missed out on tickets to a show at your favourite venue because you did not hear about it in time, you know the frustration. The good news is that there are simple, effective strategies for staying on top of venue announcements so you are always among the first to know about new events. Here is how to make sure you never miss another show.
Why Venue Following Matters
Venues are the constant in the events world. Artists tour, festivals come and go, and promoters shift their focus, but venues remain. They are the physical spaces where events happen, and they develop their own character, audience, and programming identity over time. Following a venue rather than individual artists or promoters is one of the most efficient ways to stay connected to a wide range of events that match your tastes.
Think about the venues you love. Each one has a programming team that curates events for a specific audience. If you love a venue, there is a good chance you will love many of the events they programme. By following them, you tap into that curation and benefit from their expertise.
Sign Up for Mailing Lists
The most reliable way to hear about new events is through venue mailing lists. Most venues offer email newsletters that announce upcoming events, ticket on-sale dates, and special offers. These emails typically go out before events are widely promoted elsewhere, giving mailing list subscribers a genuine head start on ticket purchases.
Visit the websites of your favourite venues and look for a newsletter sign-up form -- it is usually in the footer or on a dedicated page. Use a dedicated email address or folder for event newsletters to keep them organised and prevent them from getting lost in your inbox.
Follow on Social Media
Every major venue maintains active social media accounts on platforms like Instagram, Facebook, Twitter/X, and increasingly TikTok. Follow all your favourite venues on the platforms you use most frequently. Venues use social media to announce new events, share behind-the-scenes content, run competitions, and engage with their audience.
Turn on post notifications for your most important venues. On Instagram, tap the bell icon on a venue's profile to receive a notification every time they post. On Facebook, select "See First" in your News Feed preferences for venue pages. These small steps ensure venue announcements rise above the noise of your general feed.
Check Venue Websites Regularly
Venue websites remain the most comprehensive source of event information. Many venues list events months in advance, allowing you to plan well ahead. Make a habit of checking your favourite venues' websites at least once a month -- or set a recurring calendar reminder to do so.
Many venue websites allow you to filter events by genre, date, or price, making it easy to find exactly what you are looking for. Some also offer calendar downloads so you can import upcoming events directly into your personal calendar.
Use Tickts to Track Venues
Tickts makes it easy to discover events at specific venues. Browse by location to find events near you, and check regularly for new listings from venues you love. As more and more venues adopt zero-fee ticketing through Tickts, the platform becomes an increasingly comprehensive guide to what is happening where.
When you find a venue on Tickts that consistently programmes events you enjoy, make a note of it and check back frequently. The zero-fee pricing means you always get the best value, and booking through a trusted platform gives you confidence in your purchase.
Join Venue Membership Schemes
Many venues offer membership or loyalty schemes that provide priority access to tickets, discounts, and exclusive events. These schemes vary widely -- some are free, others require an annual fee -- but the benefits can be substantial. Priority booking windows give members access to tickets before the general public, which is invaluable for popular shows that sell out quickly.
Consider joining membership schemes at venues where you regularly attend events. The investment often pays for itself within a few visits through priority access and member discounts.
Engage with Venue Communities
Venues often foster communities around their programming. Facebook groups, fan pages, and online forums dedicated to specific venues are excellent sources of information about upcoming events, ticket availability, and insider tips. Engaging with these communities connects you with fellow event-goers who share your tastes and can alert you to events you might otherwise miss.
Attending venue open days, meet-the-team events, and community nights also strengthens your connection to the venue and keeps you in the loop about future programming.
Build Your Venue Network
Start today by listing your five favourite venues and ensuring you are connected to each of them through at least two channels -- mailing list plus social media, for example. Then gradually expand your network by adding new venues that you discover through events, recommendations, or browsing on Tickts. Over time, your venue network becomes a powerful, personalised event discovery system that works for you automatically.
Never miss another show. Follow your venues, stay connected, and use Tickts to book with zero fees when the perfect event appears. Your next favourite night out is already being planned -- make sure you hear about it first.
