Definition
A ticket type is a category of ticket with its own name, price, quantity, and description. Most events have multiple ticket types to cater for different audiences.
Common Examples
- Adult — standard full-price ticket
- Concession — reduced price for students, seniors, or benefit recipients
- Child — reduced or free entry for under-16s
- Family — bundle ticket for 2 adults + 2 children
- VIP — premium ticket with extra perks
- Member — discounted price for club members
- Standing vs Seated — different areas of the venue
On Tickts
You can create as many ticket types as you need per event. Each type has its own name, price, description, and quantity limit. Fans can buy a mix of different types in a single order (up to 6 of each type).
Ticket Types in Detail
A ticket type is a distinct category of admission with its own name, price, description, and available quantity. Most events use multiple ticket types to cater for different audiences and create flexible pricing.
Common Ticket Type Structures
Age-based tiers:
- Adult — full price entry for anyone over a specified age (usually 16 or 18)
- Child — reduced price or free for younger attendees (typically under 16)
- Concession — reduced price for students, seniors, or those on certain benefits
- Under-5s — often free, sometimes requiring a ticket for capacity counting
Access-based tiers:
- General Admission — standard entry with no reserved seating
- VIP — premium entry with additional benefits (better view, separate entrance, complimentary drink)
- Early Entry — access before the general admission crowd
- Backstage / Meet and Greet — highest tier with exclusive access
Bundle options:
- Family — typically 2 adults + 2 children at a discounted rate
- Group — discounted per-ticket price for bookings of 5 or more
- Season Pass — access to all events within a season for one price
Pricing Strategies
How you structure ticket types affects both revenue and accessibility:
- Tiered pricing: Multiple price points let fans self-select their budget level. Not everyone can or wants to pay top price, and tiered pricing captures revenue from fans who might otherwise not attend.
- Free tiers: Offering free tickets for under-5s or carers removes a barrier for families and shows your event is inclusive.
- Early-bird pricing: A discounted ticket type available for a limited time rewards early purchasers and generates advance revenue.
How to Set Up Ticket Types on Tickts
When creating an event on Tickts, you add ticket types in the event setup:
- Give each type a name (e.g., "Adult", "Child", "VIP")
- Set the price — use £0 for free ticket types
- Set the available quantity — this controls how many of this type can be sold
- Add an optional description explaining what the ticket includes
- You can add up to 6 ticket types per event
Frequently Asked Questions
How many ticket types can I create per event?
Tickts allows multiple ticket types per event. Most events use 2 to 4 types — enough to cover different audience segments without overwhelming the checkout.
Can I change ticket type prices after sales have started?
Yes. You can adjust prices for a ticket type at any time. Changes apply to new purchases only — existing ticket holders are not affected.
What if a ticket type sells out but others are still available?
Each ticket type has its own independent inventory. If Adult tickets sell out, Child and VIP tickets remain available. Fans can also join the waitlist for sold-out types.
