Definition
A sub-event is an individual date or fixture within a larger event. For example, a football club might create one event for the season and add each match day as a sub-event. Each sub-event has its own date, time, venue, and ticket availability.
Why Sub-Events Matter
- Fans can buy tickets for specific dates without confusion
- Each sub-event tracks its own sold count independently
- Different sub-events can have different venues
- Season passes scan against individual sub-events for attendance tracking
Use Cases
Sports season — one event, each match is a sub-event.
Theatre run — one show, each performance date is a sub-event.
Workshop series — one series, each session is a sub-event.
Festival — one festival, each day is a sub-event.
Sub-Events Explained
A sub-event is an individual date or fixture within a larger event. Think of it as one match within a football season, one performance within a theatre run, or one class within a weekly course. The parent event provides the overarching context (the season, the show, the course), while sub-events represent each specific occurrence.
How Sub-Events Work on Tickts
When creating an event with multiple dates, you create one parent event and add sub-events for each date:
- Create the parent event with the overall description, venue, and branding
- Add sub-events for each specific date and time
- Each sub-event has its own ticket types, quantities, and pricing
- Fans see all available dates on a single event page and select the one they want to attend
- Tickets are valid only for the specific sub-event (date) purchased
Why Sub-Events Are Better Than Separate Events
- Single URL: Instead of creating 20 separate event pages for 20 home matches, you have one event page that shows all fixtures. This is better for SEO, simpler to share, and easier for fans to find.
- Unified branding: One event description, one set of images, one organiser message. No need to duplicate content across dozens of listings.
- Season pass compatibility: Season passes work across sub-events — one pass, scanned at each fixture individually.
- Combined analytics: See attendance and sales data across the entire season in one view, rather than piecing together stats from separate events.
Common Use Cases
- Football seasons: One parent event for the season, sub-events for each home match
- Theatre runs: One parent event for the show, sub-events for each performance date
- Weekly classes: One parent event for the course, sub-events for each session
- Concert series: One parent event for the series, sub-events for each gig
- Markets and fairs: One parent event for the market, sub-events for each trading day
Frequently Asked Questions
Can each sub-event have different prices?
Yes. Each sub-event has its own ticket types with independent pricing. You might charge more for a derby match than a mid-table fixture, or more for a Saturday matinee than a Tuesday evening performance.
Can I add or remove sub-events after the event is published?
Yes. You can add new sub-events (e.g., a cup match added to the calendar) or cancel existing ones (e.g., a postponed fixture) at any time through the organiser dashboard.
Do sub-events appear as separate events in search results?
Sub-events are part of a single event page on Tickts. However, structured data marks each sub-event as an individual event for search engines, so each fixture or date can appear in Google search results independently.
