How to Reach an Audience: Edinburgh spokesperson and media training

If you're trying to sell a product, campaigning for a change to the law or just want people to hear your band, the chances are you will need to reach a wider audience than your immediate friends and family. Learn how to work with journalists, producers and influencers while retaining control of your own narrative.

This course is suitable for campaigners, start-up founders, CEOs, people acting as spokespeople for their organisations, and anyone else who wants to improve and hone their media skills. The course will assume that participants have a basic knowledge of social media.

The Duncan Place Community Hub is a 5-min walk from the Foot of the Walk Tram Stop and served by multiple buses. There is very limited parking at the centre so please consider coming by public transport if you can. You can find out more travel information at https://duncanplace.org/getting-here/.

Equinox is a consultancy founded by Julia Rampen, an experienced author, journalist, editor and communications professional who has worked on a wide variety of titles including The Liverpool Echo, The Mirror, The New Statesman and has bylines in The Guardian and i News. She was the Media Director of IMIX, a charity providing media support and training to the refugee and asylum sector, and worked for senior politicians in Holyrood during the 2024 and 2026 election campaigns. She has delivered media training workshops for organisations from the United Nations to grassroots charities.

You will learn how to target an audience effectively using traditional and new media, how to write a press release that gets a journalist's attention, how to get your message across in an interview, and how to get the most out of social media using just a smartphone. The course will include practical workshops including interview practice, pitching and press releases, filming and editing video and photography skills. There will also be an opportunity for a Q&A.

A limited number of Early Bird tickets are available on a first-come, first-serve basis. Unfortunately we cannot offer any further discounts, but media training is a valuable skill in many workplaces. If you can't afford a ticket, it is worth approaching your employer to ask if it is included in a career development budget.

Participants will leave with a media strategy plan, draft media pitch, interview experience, social media templates, stock images and a peer-to-peer network.