Platform Philosophies
Dice is a mobile-first ticketing platform popular for music events. It locks tickets to the app — no PDFs, no screenshots — and has a built-in waiting list resale system.
Tickts takes a more flexible approach. Tickets are delivered via email as QR codes, can be downloaded as PDFs, and can be transferred to friends directly.
Key Differences
- Ticket delivery — Dice is app-only. Tickts delivers via email, PDF, and web.
- Fees — Dice charges fees to the buyer. Tickts has zero fees.
- Transfer — Dice uses a waitlist-based resale system. Tickts has direct peer-to-peer transfers.
- Audience — Dice focuses on music and nightlife. Tickts focuses on grassroots sports and community events.
Verdict
Dice is excellent for the music scene it serves. For grassroots sports and community events, Tickts is purpose-built with the features these organisers need.
What Is Dice?
Dice (formerly DICE FM) is a mobile-first ticketing platform focused on music events, particularly in the electronic, hip-hop, and contemporary music scenes. Founded in London in 2014, Dice takes a unique approach: fans pay no booking fees, with all platform costs charged to the organiser. Their app-only model means fans must download the Dice app to buy tickets — there is no web checkout.
Pricing Model
Dice charges organisers a percentage of ticket revenue, typically around 5% to 10% depending on your agreement. The exact rate is negotiated per venue or promoter. This fee is not publicly listed, which makes it harder to compare directly. What is clear is that Dice pricing is significantly higher than Tickts zero-fee model.
For a £15 club night ticket sold through Dice, the organiser might pay £0.75 to £1.50 in platform fees plus payment processing. On Tickts, the same ticket costs £0.43 total (Stripe processing only).
The App-Only Model
Dice biggest differentiator is their mobile app. Fans buy tickets exclusively through the Dice app, which eliminates screenshots and screenshotted tickets. The app handles the ticket display, entry scanning, and even a waiting list for sold-out events.
The downside is reach. Requiring fans to download an app adds friction to the buying process. Not everyone wants another app on their phone, especially for a one-off event. Tickts uses standard web-based tickets that work in any browser, plus optional Apple and Google Wallet passes for fans who want the convenience of a digital wallet.
Discovery and Curation
Dice invests heavily in curation. Their editorial team and algorithm recommend events to fans based on their listening habits and attendance history. For music events in major cities, this can drive genuine discovery. The platform has a strong brand among younger, urban music fans.
Tickts relies on search engine optimisation, organiser promotion, and a public events directory. While this does not offer the curated discovery experience, it also does not lock your fans into a specific app ecosystem.
Feature Comparison
- Anti-Touting: Dice prevents ticket resale entirely. Tickets are non-transferable and can only be returned to the waiting list. Tickts allows secure peer-to-peer transfers with identity verification.
- Box Office: Dice is app-only with limited box office support. Tickts has a full box office mode for walk-up sales.
- Season Passes: Dice does not support season passes. Tickts has dedicated season pass functionality.
- Analytics: Dice provides fan demographic data and listening habits. Tickts provides sales analytics, financial summaries, and attendance data.
Frequently Asked Questions
Do fans need to download an app for Tickts?
No. Tickts tickets are web-based and work in any browser. Fans can optionally add tickets to Apple Wallet or Google Wallet for convenience, but it is never required.
Is Dice only for music events?
Dice is primarily focused on music events — gigs, club nights, and festivals. They do not cater to sports, comedy, theatre, or community events. Tickts supports all event types.
Which platform prevents ticket touting better?
Dice completely prevents resale by locking tickets to the purchaser app. Tickts allows secure transfers with identity verification, which balances flexibility with anti-fraud protection. Both approaches effectively prevent touting.
Curious how tickts compares? See our side-by-side comparison of tickts vs DICE: fees, payouts, and features for UK organisers.
