Strategy
Every article we have filed on strategy.
All guides
8 guidesFree vs Paid Events: Making the Right Choice
Free vs Paid Events: Making the Right Choice
A practical guide to deciding between free and paid events, covering when free works, the hidden costs, no-show rates, and…
Early Bird Ticket Pricing: How to Get It Right
Early Bird Ticket Pricing: How to Get It Right
A practical guide to early bird ticket pricing, covering optimal discounts, timing windows, tier structures, and when early bird pricing…
How to Create Ticket Types and Pricing Tiers
How to Create Ticket Types and Pricing Tiers
Guide to structuring different ticket types and pricing.
Online vs Door Sales: When to Use Both
Online vs Door Sales: When to Use Both
A practical guide to choosing between online ticket sales, door sales, or a hybrid model, with advice on capacity planning,…
How to Price Event Tickets: A Guide for Independent Venues and Promoters
How to Price Event Tickets: A Guide for Independent Venues and Promoters
Practical pricing advice for independent venues and promoters covering cost-based pricing, market research, and tiered strategies.
Growing Your Audience Event by Event
Growing Your Audience Event by Event
Strategies to grow your event audience over time.
How to Price Event Tickets: The Definitive Guide
How to Price Event Tickets: The Definitive Guide
A comprehensive pricing guide for event organisers covering cost-based pricing, competitor research, tiered strategies, early bird discounts, group bundles, dynamic…
Pass-On vs Absorb Fees
Pass-On vs Absorb Fees
Should event organisers pass fees to buyers or absorb them?
