Pricing
Every article we have filed on pricing.
All guides
13 guidesWhat Are Ticketing Fees and How Do They Work?
A complete breakdown of ticketing fees: booking fees, service charges, facility fees, order fees, and delivery fees.
Understanding Ticket Fees and Charges
A breakdown of every fee that gets added between the ticket price you see and the total you pay, who they go to…
Booking Fees Explained: Who Pays and Why
A transparent breakdown of booking fees in event ticketing, covering fee types, who absorbs them, fan impact, and fee-free alternatives.
Season Ticket Pricing for Grassroots Clubs
A practical guide to season ticket pricing for grassroots sports clubs, covering how to calculate prices, early renewal discounts, family passes, payment plans…
Free vs Paid Events: Making the Right Choice
A practical guide to deciding between free and paid events, covering when free works, the hidden costs, no-show rates…
Group Discounts for Events: Complete Guide
A complete guide to offering group discounts for events, covering family tickets, corporate group bookings, pricing tiers, and calculating margins.
Early Bird Ticket Pricing: How to Get It Right
A practical guide to early bird ticket pricing, covering optimal discounts, timing windows, tier structures, and when early bird pricing can hurt revenue.
The True Cost of Ticketing Fees: How Much Are You Really Losing?
A breakdown of what major ticketing platforms actually charge, and how much independent organisers lose to fees each year.
How to Create Ticket Types and Pricing Tiers
How to decide your ticket types, set prices that move on their own, cap the room, and run a hidden guest list…
How to Price Event Tickets: A Guide for Independent Venues and Promoters
Practical pricing advice for independent venues and promoters covering cost-based pricing, market research, and tiered strategies.
How to Price Event Tickets: The Definitive Guide
A comprehensive pricing guide for event organisers covering cost-based pricing, competitor research, tiered strategies, early bird discounts, group bundles, dynamic pricing, pricing psychology…
Passing card fees on to buyers: what the rules say
Passing the card fee on to buyers at checkout is not allowed for consumer card payments in the UK and Ireland.
