Types of Promos
- Percentage discount — e.g., 20% off ticket price
- Fixed amount discount — e.g., £2 off per ticket
- Free ticket — 100% discount for VIPs, press, or staff
Promo Settings
- Set maximum uses to limit availability
- Set expiry dates for time-limited offers
- Restrict to specific ticket types
- Track usage in your dashboard
Use Cases
Early bird pricing — offer a discount for the first 50 tickets sold.
Sponsor codes — give sponsors a unique code to share with their audience.
Member discounts — reward club members with exclusive pricing.
Group bookings — encourage groups with a discount code.
Creating a Promo
Go to your event in the dashboard, click Promos, and create a new code. Set the discount type, amount, usage limits, and expiry. Share the code however you like — social media, email, printed on posters.
Types of Discounts Available
Tickts supports two main discount types through promo codes:
- Percentage discount: Reduces the ticket price by a percentage. For example, a 20% discount code on a £10 ticket reduces the price to £8.00. Useful for broad promotions and early-bird offers.
- Fixed amount discount: Reduces the ticket price by a set amount. For example, a £2 discount on a £10 ticket makes it £8.00. Useful for consistent savings regardless of ticket price.
Setting Up Promo Codes
Creating a promo code on Tickts takes under a minute:
- Go to your event settings in the organiser dashboard
- Select "Promo Codes" and click "Create New"
- Choose the discount type (percentage or fixed amount) and set the value
- Set a usage limit (total uses allowed) and optional expiry date
- Choose which ticket types the code applies to
- Save the code and share it with your target audience
Strategic Uses for Promo Codes
Early-bird pricing: Create a code that expires 2 weeks before the event, offering 15-20% off for early purchasers. This drives early sales and helps you gauge demand.
Social media campaigns: Share a unique code on Instagram or Twitter to track which channels drive the most sales. Each platform gets its own code so you can measure effectiveness.
Partner promotions: Give a unique code to sponsors, venues, or partner organisations. They share it with their audience, you track how many sales each partner generates.
Loyalty rewards: Email a special code to past attendees to reward their loyalty and encourage return bookings.
Influencer marketing: Give influencers a unique discount code to share with their followers. You can track exactly how many sales each influencer drives.
Best Practices
- Set usage limits: Always cap the number of uses to control your discount exposure. An unlimited code that goes viral could cost you significantly.
- Use expiry dates: Time-limited codes create urgency. "Use code EARLY20 before Friday for 20% off" is more compelling than an open-ended discount.
- Track performance: Review which codes are being used and which are not. This tells you which marketing channels are most effective.
- Keep codes simple: Short, memorable codes like SAVE20, EARLYBIRD, or FRIENDS are easier for fans to type than complex strings.
Frequently Asked Questions
Can I create multiple promo codes for the same event?
Yes. You can create as many promo codes as you need, each with different discount amounts, usage limits, and expiry dates. This lets you run multiple promotions simultaneously.
Can fans stack multiple promo codes?
No. Only one promo code can be applied per order. This prevents discount stacking that could erode your revenue.
What happens when a promo code expires or reaches its usage limit?
The code simply stops working. Fans who try to use an expired or maxed-out code will see a message explaining that the code is no longer valid. No errors or broken checkouts.