Corporate events have a different set of requirements from consumer-facing gigs and shows. Registration workflows, branded experiences, invoicing, attendee management, and data capture are all critical. Here's how UK ticketing and registration platforms compare for corporate events.
What corporate event organisers need
- Professional branding -- Your event page needs to look like it belongs to your company, not to the ticketing platform. Custom colours, logos, and domain options matter.
- Registration forms -- Corporate events often need to collect more than just name and email. Job title, company, dietary requirements, and session preferences are common fields.
- Invoicing -- Many corporate attendees need a VAT invoice or purchase order process rather than a simple card payment.
- Attendee management -- Check-in lists, badge printing, and real-time attendance tracking are standard requirements for conferences.
- Multi-session support -- Conferences with breakout sessions, workshops, and keynotes need a platform that can manage complex schedules.
- Data ownership -- Corporate organisers need full access to attendee data for follow-up, CRM integration, and reporting.
Platform comparison
Eventbrite
Eventbrite is widely used for corporate events, particularly for free registration. Free events cost nothing to list, making it a popular default for corporate meetups, webinars, and networking events. For paid events, the 6.95% + 59p fee structure applies. Eventbrite offers custom registration questions, branded event pages, and a professional checkout experience. The platform integrates with tools like Salesforce and HubSpot, which matters for B2B event marketing.
Hopin / RingCentral Events
Hopin (now part of RingCentral) grew rapidly during the pandemic as a virtual event platform. It now supports hybrid and in-person events too. The platform offers registration, ticketing, networking features, and virtual venue capabilities. Pricing is enterprise-focused and typically requires a sales conversation. For large corporate events with virtual components, it's a comprehensive solution.
Cvent
Cvent is the enterprise standard for corporate event management. It offers end-to-end event lifecycle management, from venue sourcing to post-event surveys. The platform handles complex registration workflows, hotel room blocks, travel management, and detailed reporting. Pricing is enterprise-level -- typically thousands per year. For large conferences and multi-day corporate events, Cvent is the industry leader. For smaller corporate events, it's overkill.
Tickts
Tickts is a straightforward option for corporate events that don't need the complexity of enterprise platforms. With zero booking fees, it's cost-effective for paid registration events. The platform handles multiple ticket types (standard, VIP, early bird) and QR code check-in. For corporate meetups, product launches, and professional networking events, it provides the essentials without unnecessary complexity. It doesn't offer advanced features like multi-session scheduling or badge printing, so it's best suited to simpler corporate events.
Ticket Tailor
Ticket Tailor offers a clean, professional-looking checkout that works well for corporate events. Custom registration questions, branded event pages, and a subscription pricing model make it predictable to budget for. The platform supports embeddable ticket widgets for your company website, so attendees never need to leave your domain.
Luma
Luma (formerly lu.ma) has gained popularity for tech meetups and professional community events. It offers free event listings with a social, community-focused interface. The platform is particularly strong for recurring event series and community building. It's less suited to formal corporate conferences but excellent for professional networking events and tech talks.
Free vs paid corporate events
Many corporate events are free to attend, using the event as a lead generation or community building exercise. For free events, the platform choice is about registration experience and data capture rather than fees. Eventbrite, Luma, and Tickts all handle free events without charge.
For paid corporate events -- conferences, workshops, training sessions -- the maths changes. A 200-person conference at £150 per ticket generates £30,000 in gross revenue. At 6.95% + 59p per ticket, Eventbrite would take approximately £2,203. A zero-fee platform saves that entire amount.
Integration and data considerations
Corporate events rarely exist in isolation. Your ticketing data needs to flow into your CRM, email marketing platform, and reporting tools. Check what integrations each platform offers:
- Zapier support -- Connects to thousands of apps for automated workflows
- Native CRM integrations -- Direct connections to Salesforce, HubSpot, or Pipedrive
- API access -- For custom integrations with your existing tech stack
- CSV export -- At minimum, you need to be able to export attendee data easily
The right platform depends on the scale and complexity of your events. For enterprise conferences, Cvent remains the standard. For mid-size corporate events, Eventbrite or Ticket Tailor offer the right balance. For smaller professional gatherings where cost efficiency matters, a zero-fee option like Tickts keeps things simple and affordable.
Curious how tickts compares? See our side-by-side comparison of tickts vs Eventbrite: fees, payouts, and features for UK organisers.
